What is Logo Design
A strong logos with brand names is one of the most valuable assets a company can use to connect with the customers and enhance its identification.
It is a critical and irreplaceable component of a company’s success. The use of symbols to claim ownership is not a new procedure. Logos have been used to aid proof of identity in our environment for long periods of time.
Today’s world is filled with a wide range of different icons and monograms, as well as countless forms and styles of logos and trademarks that include a variety of shapes, printing and digital signs, and color palettes.
Many iconic logos may be recognized by millions of people throughout the world because of their simplicity, uniqueness, and constancy. The more streamlined and memorable a logo is, the better it will perform.
As with many well-known companies around the world, the message they convey to their target audience is the same. The public becomes more aware of the brand when it is consistent.
Visual uniqueness has shown to be the finest technique for increasing a logo’s likeability by using its name, characters, symbols and shapes. logos with brand names
Negative Space in Logo Design
The area of a design that is void of graphics or text is referred to as negative space. Designers love to use negative space because it gives them the freedom to experiment and create something amazing out of nothing.
Logos that use negative space involve a great deal of creative thinking and inspiration. The visionary logo designers are the ones who take on this burden.
This post will show you some great examples of negative space logos to get you started on your own design project using this technique. Lets check story behind logos with brand names
1. Myntra Logo
The word Myntra is learnt to be an expansion from Mantra. This logo is not an evolution from any existing typeface/ font.
The logo which contains the first letter of the company name ‘M’ represented tastefully combining violet, bright orange, dark orange and pink has taken the form of overlapping textile patterns. Even the whole logo contains these and green and blue elements in it.
2. Airtel Logo
The beautifully curved “a” known as the Airtel Wave is the core inspiration behind the brand’s identity. The “Wave” depicts the fast changes that the company routinely delivers its clients and showcases the futuristic side of the brand.
According to the corporation, “Our unique emblem is an interpretation of the ‘a’ in Airtel. The curved shape and the soft highlights on the red color make it warm and inviting, almost as if it were a living creature.
It represents a dynamic force of extraordinary energy that draws us and our customers closer. Our uniquely developed logo type is current, lively and pleasant. It symbolizes our desire to be accessible, but the usage of all lowercase is our acknowledgement for the necessity for humility.”
3. Paytm Logo
The logo of Paytm included a bold stylized inscription in a proprietary sans-serif typeface, with all the characters placed in the lowercase. The inscription is visually divided into two halves, due to the use of two different color’s of blue — a dark one for the “Pay” and a bright, sky-blue for “Tm”.
This mix of hues conjures a sense of safety and reliability and indicates the professionalism of the organization, which wants to give its audience with high-quality and protected services so that the consumers might feel safe and confident about their finances.
The graphical element of the Paytm logo is executed in the same blue color palette, but with the light shade prevailing. It is the image of a wallet, which embodies the aim and substance of the programmed and adds some friendliness to a simple and modest wordmark.
The emblem is normally used by the company as its web and mobile app icon, although sometimes is put above the logotype, in its right section.
4. Hero Logo
The Hero logo makeover of 2011 was developed by a famous design bureau Wolff Olins. The agency produced a fresh current and elegant style for the company.
The new Hero logo is composed of a wordmark and an emblem, situated above it. The wordmark has lowercase typography with the first “H” capital, but equal to other letters in their size. The sans-serif typeface of the nameplate is crisp and elegant and similar to Harabara font.
The bold clean lines with a rounded “r” make the nameplate sleek and modern.
The new Hero symbol is geometrical and crisp. It is composed of the letter “H”, which is turned on one third and looks three-dimensional due to the usage of three colors — red, white and black. Executed in a Closure-technique, it is a brilliant graphical sign, whose sharp angles make the logo look more vibrant and dynamic.
In addition to the altered logotype, a new monogram attempts to build on the renowned Royal Enfield wings, while the company’s crest has also been further modified in order to highlight the “endurance and craftsmanship” of the brand’s motorbikes.
The bike manufacturer has further revealed that each individual motorcycle would also have its own series of emblems and graphics, as well as wearing the brand’s “Madras” stripes as part of a new livery scheme.